Frequently asked questions: Our social media house rules / Solvin Zankl / WWF

The World Wildlife Fund (WWF-NL) is active on social media, such as Facebook, Twitter, LinkedIn, Instagram and TikTok. We like to keep you informed about nature and our projects related to nature conservation and the climate.

WWF encourages everyone to join the conversation - something that our social channels are ideal for. Critical comments are also welcome: we can learn from them.

We do have some guidelines. Although we are not responsible for the content of the comments left by our visitors, we may remove postings if they are offensive, defamatory, obscene, or infringe on copyright or trademark laws.

Messages will be deleted if they contain the following:

  • Ads
  • Threats
  • Discrimination
  • Terms of abuse
  • Comments that are not relevant to the topic
  • Links to sites with inappropriate content
  • Personal attacks directed at someone in our reports or one of our other visitors
  • Spam that is repeatedly posted
  • Active dissemination of disinformation and/or conspiracy theories
  • Personal information

What exactly do you mean by disinformation?

There is a lot of misinformation circulating - about climate change and the solutions to stop it, for instance. As it is difficult to distinguish facts from fables, we always try to engage in discussions as well as we can, even if information is shared that is unproven or has been refuted by solid evidence. After all, it is good to ask questions, particularly if you have read conflicting information.

However, we do not provide a platform to spread disinformation and/or unproven conspiracies. If we suspect that visitors mainly intend to spread disinformation, we remove their messages. People who frequently do not adhere to these rules can be blocked. No correspondence will be entered into regarding exclusion and removal of comments.

Why is personal information deleted?

Messages containing personal information will also be deleted. Only share personal information such as your zip code and house number, account number or administration number via a private message. We take your privacy seriously and ensure that your information is safe with us. In our Privacy Policy you can read how WWF handles your details.

WWF reserves the right to change the above house rules at any time without giving reasons.

If you have any questions, please send us a message via one of our channels or email us at